Redbubble abandoned-browse email. Recovery message for customers who viewed personalized merchandise without purchasing. Uses psychology-driven copy combining flattery ("You've got great taste"), urgent 40% sitewide discount, and personalized product recommendations to drive immediate checkout. Scarcity and social proof messaging converts high-intent browsers into impulse buyers.
- Target audience: recent non-converting shoppers
- Key tactic: discount urgency + social psychology
- Goal: impulse purchase recovery
