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Only once a year: up to 70% off at the Summer Sale

Hi there, don't miss 20% off your order.*

Last call for 25% Off full-price undies

Tick Tock: Extra 25% Off Ends Tonight

Frequently asked questions

What type of email is this?

An abandoned cart and browser recovery email that targets both users with unpurchased items in their cart and casual browsers who viewed products but didn't add anything.

How does personalization work in this template?

It displays products the recipient already viewed and showed interest in, removing discovery friction and leveraging established intent rather than cold recommendations.

Why avoid aggressive sales tactics here?

Personalized recommendations already signal relevance to the customer; urgency and discounts are unnecessary and can trigger unsubscribes from a warm audience.

What makes the subject line effective?

"Something caught your eye?" acknowledges the customer's prior browsing action, making the reminder feel like a helpful service rather than a sales push.