Preview
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Frequently asked questions
- What type of email campaign is this?
- A mid-campaign cart abandonment reminder targeting existing customers during an active promotion, rather than a delayed follow-up sent days after abandonment.
- Why use 'Still On' instead of typical urgency phrases like 'Don't Miss' or 'Last Chance'?
- It acknowledges prior customer awareness of the offer and frames the message as a helpful continuity reminder rather than aggressive re-marketing, which resonates better with repeat customers.
- How does including the discount percentage in the subject line impact performance?
- Stating 'up to 40% off' provides immediate value proposition visible in preview panes, reducing friction and increasing likelihood of clicks without requiring a full email open.
- Why does this email target lapsed and repeat customers specifically?
- They've already demonstrated purchase intent and familiarity with Redbubble, making them more likely to convert on a discount reminder than cold prospects.