Rent the Runway Promotional Email Template — FINAL HOURS

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Final hours to save on your limitless closet

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Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 9/9/26 at 3AM EDT.

Frequently asked questions

What conversion drivers does this email combine?

Deadline-driven urgency ('Final hours'), tiered pricing ($78–$99 options), and a named promo code (LONGWKND) that together reduce decision paralysis and simplify the purchase path.

Why offer two subscription tiers instead of one?

Tiered pricing ($78 for 5 items; $99 for 10 items/month) captures different customer budgets and usage patterns, expanding conversions without broad discounting.

How does the LONGWKND promo code contribute to effectiveness?

Named codes enable direct email-to-conversion tracking, anchor the offer psychologically to a deadline, and reduce friction by removing manual discount lookup.

Who is the target audience for this email?

Existing and lapsed subscribers who have prior experience with the service, making them lower-friction re-engagement targets compared to cold audiences.

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