Rent the Runway Promotional Email Template — LOOK EXPENSIVE

Preview

More than just the dress Your first month: 40% off All the compliments: Priceless

Save $799 by renting this Muma World dress Go ahead, splurge on the I’m-definitely-the-favorite-guest registry gift.

Save $560 by renting this KIKA VARGAS dress Buy out the jukebox for the whole weekend.

Save $850 by renting this Ulla Johnson dress Treat yourself to at least two starred tasting menus.

Become a Member

Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 10/1/26 at 3AM EDT.

Frequently asked questions

What is the primary conversion goal?

To acquire new subscribers by removing first-purchase friction through a specific, time-limited discount code (FALLMODE) combined with concrete savings examples ($799+ per dress).

How does occasion-based targeting strengthen this email?

Event-focused messaging (weddings, parties, special occasions) positions rental as the practical choice for immediate premium fashion needs without long-term commitment or full retail investment.

What makes this promotional approach effective?

The email combines perceived luxury positioning, quantified savings examples, and a specific discount percentage—removing ambiguity and lowering perceived risk for trial-sensitive prospects.

When is this template most effective to deploy?

During high-occasion seasons (holidays, spring weddings, prom/graduation) when target audience demand for event wear peaks and price sensitivity is outweighed by time urgency.

Preview

More templates

Our best-selling ballet flats

✅ FALL SALE IS ACTIVATED

New Arrival: HUMAN MADE Season 32

Chronographs: Precision, Refined

Frequently asked questions

Preview

More templates

Our best-selling ballet flats​

✅ FALL SALE IS ACTIVATED

New Arrival: HUMAN MADE Season 32

Chronographs: Precision, Refined

Frequently asked questions

Our best-selling ballet flats