Rent the Runway Promotional Email Template — Save 30% this w…

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Wedding season made easy We can’t pick a gift from the registry, but we can help you find the perfect dress for 30% off.

Free back-up size Every order comes with a free second size to ensure the perfect fit.

Discounted second style If you’re deciding between two styles, you can rent the second at a discount!

Complete the look Rent the perfect bag and jewelry, too.

To have and to hold (until you send it back)

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Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code applies 30% off RTR Reserve rental orders totaling $60 or more, prior to the application of any discounts, fees, or taxes. Additional taxes and fees may also apply. Cannot be applied to purchase orders, PRO, memberships, existing orders, or other items for sale.

Code must be redeemed by 9/15/26 at 3:00 AM EDT. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or canceled at any time.

Frequently asked questions

What type of email is this?

A seasonal, occasion-specific promotion targeting a defined audience (wedding guests) and positioning rental as an affordable, lower-risk alternative to purchasing.

What objections does this email address?

Fit anxiety (via free backup size guarantee) and purchase regret (by framing rental as consequence-free), appealing to budget-conscious shoppers concerned about style quality.

Can this email structure be reused?

Yes. The combination of occasion-targeting, percentage discount, minimum order, and tangible perk works across other seasonal and event-based rental campaigns (galas, graduations).

Why pair a 30% discount with a $60 minimum order?

The minimum ensures AOV and profitability while the discount and backup sizing perk make the offer feel valuable, balancing customer acquisition cost against incentive spend.

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