Rent the Runway Reengagement Email Template — Save 40% on yo…

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40% off It’s not too late to finally save money this summer

Come back and cover all your outfit bases for less

01 Coats The coat doesn’t hide the outfit, it is the outfit.

02 Denim From new washes to western-inspired cuts.

The only feeling better than getting a great deal? Wearing these

Become a Member

Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 8/28/26 at 3AM EDT.

Frequently asked questions

What type of email is this?

Win-back or reengagement email designed to reactivate lapsed subscription customers with a time-sensitive discount offer and branded incentive code (EARLYBIRD).

What makes this email's design effective for reengagement?

It combines three elements: a strong incentive (40% off), seasonal urgency (summer wardrobe refresh), and visual product category showcases to remind lapsed customers of the service's value and relevance.

Why emphasize cost-effectiveness rather than luxury in this campaign?

Lapsed subscribers likely abandoned the service due to cost concerns; repositioning luxury rental as more economical than purchasing new clothes directly addresses the primary barrier to reactivation.

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