Rent the Runway Promotional Email Template — Save 40% on you…

Preview

Become a Member

Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code applies (1) 20% off first RTR Reserve rental order of $30 or more (pre-discount and pre-taxes) and/or (2) reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 10/13/26 at 3AM EDT.

Frequently asked questions

What type of email is this?

A customer acquisition email offering a limited-time 40% discount on the first month to drive trial subscriptions from budget-conscious fashion enthusiasts to Rent the Runway's designer clothing rental service.

What design elements make this effective for converting new subscribers?

High-impact designer brand visuals, product carousels, seasonal positioning, limited-time urgency language, and personalized style recommendations lower perceived risk and demonstrate rental value to first-time users.

Is this template reusable for other campaigns?

Yes—it's structured as a seasonal discount acquisition template. Adjust the discount amount, featured designer brands, and seasonal theme (holiday events, spring refresh, summer travel wear, etc.) to run multiple campaigns throughout the year.

Preview

More templates

40% off your order! Shop Sherpa fleece & more

8 Must-Haves for Fall

Rachel Zoe x WGACA: An Iconic Curation

Celebrate October Birthdays with a Special Gift 🎂

Frequently asked questions