Seasonal promotional email launching Rent The Runway's fall wedding campaign. Drives
formal dress rentals by transitioning from summer style messaging to autumn event season. Targets customers planning fall ceremonies, galas, and black-tie celebrations with a limited-time discount incentive and exclusive access to jewel-tone collections.
- 20% savings with promo code GETDRESSED on first rental
- Curated formal wear: gowns, jewel tones, black tie
- Seasonal momentum strategy—from summer warmup to fall events