Rent the Runway Reengagement Email Template — Time to REALLY…

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Rent The Runway 40% off your first month back

Restart Now Rent the trends of the season

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Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code applies (1) 20% off first RTR Reserve rental order of $30 or more (pre-discount and pre-taxes) and/or (2) reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 10/13/26 at 3AM EDT.

Frequently asked questions

What type of email is this?

A reengagement (win-back) campaign targeting lapsed subscribers, using seasonal fashion trends and limited-time discounts to prompt return.

What reduces friction for returning subscribers?

Transparent pricing tiers ($78 and $99 monthly) and a 40% first-month discount lower the barrier to resubscription.

Why is fall timing strategic for this email?

Seasonal wardrobe refreshes drive peak shopping behavior in fall, when subscribers are naturally most receptive to rental services for new clothing.

Can this template be reused for other seasons or services?

Yes—the structure (discount + inventory highlight + flexible pricing) works for subscription fashion services, but brand and seasonal content requires customization.

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