Rent the Runway Promotional Email Template — Tomorrow’s your…

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...for just $78/month during your first month

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Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 10/1/26 at 3AM EDT.

Frequently asked questions

What type of email is this?

A win-back/re-engagement email targeting inactive users with scarcity tactics, combining an explicit deadline with concrete offers to drive subscription trial signups.

What makes the scarcity approach effective?

It pairs specific deadline messaging ('tomorrow's your last day') with concrete incentives (40% discount + introductory pricing + promo code), making urgency feel credible rather than artificial.

Who should use this template?

Subscription or trial-based services re-engaging lapsed users, where multiple conversion incentives (discount + pricing tier + code) can drive trial signup before a deadline.

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