What type of email is this?

A product update email that doubles as a promotional campaign, designed to build member trust by crediting their feedback for improvements while driving conversions with a limited-time discount.

What makes this email design effective?

It validates customer influence and establishes transparency about the product roadmap, then leverages that goodwill with a seasonal discount tied to tangible, member-requested improvements.

Can this template be reused?

Yes, it's a seasonal product-update template suitable for quarterly campaigns. Replace specific features, improvements, and discount codes to match each update cycle.

Who is the primary audience?

Existing members and lapsed subscribers who want assurance their feedback drives product decisions, positioned to convert or reactivate through the limited-time offer and tangible improvements.

Rent the Runway Promotional Email Template — We Heard You: S…

Preview

Dear RTR Community,

Hope you’ve been having an amazing, exciting, and fashion-filled summer. All season, we’ve been hard at work making changes based directly on your feedback—it shapes everything we do! You've told us what matters: better quality, easier styling, and more pieces to choose from.

And we want you to experience all the amazing newness we have to offer and save 40% on your first month with code EARLYBIRD! Join Now>

Here's what we're building.

NEW STYLES, JUST FOR YOU
Fall is coming, and we're bringing over one thousand new pieces to your closet. We're partnering with over 250 designers to deliver the trending silhouettes and must-wear moody color palettes you'll be seeing everywhere, straight from fashion week. You'll be the first to see what's coming when the season drops!

STYLING, MADE EASY
You asked how outfits actually come together in real life. Now you'll see exactly that. We've built outfit generation to make picking clothes less overwhelming. And soon, you'll see outfit combinations styled for different occasions on dynamic AI avatars so you can get inspired and rent with full confidence—and have more fun getting dressed.

QUALITY
Quality is always top of mind. We’re upgrading our garment bags inside and out so your rentals arrive fresh, protected, and ready-to-wear. We're also implementing more pressing and air drying to solve wrinkling and shrinkage.

This is what we mean when we say your membership moves with your life, not against it.

Thanks for showing us exactly where we could be smarter and make your experience better. We're listening, and we're constantly evolving based on what you tell us!

Become a Member

Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax&shipping) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax&shipping) for 10 items (1st mo. only), (C) to $134.40 (+tax&shipping) for 15 items (1st mo. only), (D) to $165.00 (+tax&shipping) for 20 items (1st mo. only) for qualifying new and rejoining subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Cannot be applied to purchase orders, one time rentals, or PRO. Cannot be combined with other offers unless otherwise noted and has no cash value. Enter code at checkout, additional terms apply. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 8/28/26 at 3AM EDT.

Preview

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