Rent the Runway Onboarding Email Template — Your first month…

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Rent the Runway | 10 Jay St | Brooklyn, NY 11201

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax) for 10 items (1st mo. only), (C) to $134.40 (+tax) for 15 items (1st mo. only), (D) to $165.00 (+tax) for 20 items (1st mo. only) for qualifying new, rejoining and paused subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 5/14/26 at 3AM EDT.

Frequently asked questions

Why is $78 positioned as the first month price?

It serves as an affordable entry point for budget-conscious shoppers, reducing friction for trying designer rental before committing to longer subscriptions.

What motivations does this email address to convert new subscribers?

It targets multiple pain points—avoiding fast fashion, reducing closet clutter, accessing premium brands affordably—while emphasizing the core offer of 5 designer items monthly with no ownership commitment.

What's the role of the mobile app incentive in this onboarding email?

It drives adoption of the company's app, which likely improves retention and engagement by making browsing, renting, and managing subscriptions more convenient for new members.

Who is the ideal customer for this email?

Budget-conscious fashion-forward consumers seeking designer styles and sustainable alternatives to fast fashion, rather than luxury shoppers pursuing exclusivity.

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