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Your first month starts at $78

Designer wardrobe rental acquisition email converts new subscribers with an affordable $78/month entry-level plan. Targets budget-conscious fashionistas seeking sustainable style by positioning designer clothing rental as the modern alternative to fast fashion consumption and endless closet clutter. Emphasizes monthly wardrobe rotation, premium brand access, and styling flexibility without long-term ownership commitment. Five designer items available per monthNew month, new closet campaign themeMobile app download with member incentive

Brand
Rent the Runway
Email type
Onboarding
Language
en
Added
2026-05-06
Access
Free

Brand

Rent the Runway
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to Rent the Runway. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Designer wardrobe rental acquisition email converts new subscribers with an affordable $78/month entry-level plan. Targets budget-conscious fashionistas seeking sustainable style by positioning designer clothing rental as the modern alternative to fast fashion consumption and endless closet clutter. Emphasizes monthly wardrobe rotation, premium brand access, and styling flexibility without long-term ownership commitment.
  • Five designer items available per month
  • New month, new closet campaign theme
  • Mobile app download with member incentive

Tags

#onboarding#warm#image_heavy#light#none#learn_more#en#us#fashion#download

Preview

Spend less, own less, wear MORE | Rent the Runway gives you access to thousands of designer styles for less than the price of one. Finally, a closet that moves and grows with you, no matter what.
New month, new closet
5-items/month
Buying is out, renting is in
All dressed up,
one place to go
DOWNLOAD THE APP
DOWNLOAD THE APP

Rent the Runway | 10 Jay St | Brooklyn, NY 11201

© 2026 RENT THE RUNWAY, All Rights Reserved

Code reduces the price of ONE (1) RTR Membership for the first month of your Membership only, as follows: (A) to $77.40 (+tax) for 5-item full subscription closet (1st mo. only), (B) to $98.40 (+tax) for 10 items (1st mo. only), (C) to $134.40 (+tax) for 15 items (1st mo. only), (D) to $165.00 (+tax) for 20 items (1st mo. only) for qualifying new, rejoining and paused subscribers only. At the end of the promotional month, your RTR Membership will renew automatically each month at the then applicable membership price listed on Your Membership page (additional taxes and fees may apply). RTR Memberships can be paused or canceled at any time by visiting Manage Plans in Your Membership page. Qualifying subscribers selected by RTR in its sole discretion. Offer may be modified or cancelled at any time. Code must be redeemed by 5/14/26 at 3AM EDT.

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