Rent the Runway Promotional Email Template — Your summer edit

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Plans starting at $103 with code GETDRESSED

5 styles we would've picked for you this week

Marie Oliver Odie Top Original Retail $248

01 All work, all play A clean, understated silhouette with a playful twist.

02 Elevated everyday Look instantly put-together, even on a coffee run.

Lioness Shoreline Windbreaker Original Retail $125

Ciao Lucia Aukai Dress Original Retail $285

03 The Late-Summer Staple A playful mini built for high temps and higher spirits.

04 Shorts season Smart enough for the office, cool enough for the commute.

Splendid Chase Poplin Short Original Retail $128

Marni Accessories Tropicalia Mirco Raffia Shoulder Bag Original Retail $975

05 Not your average bag Never underestimate the power of a statement accessory. Consider this your daily dose of joy.

Become a Member

Rent the Runway | 10 Jay St, Brooklyn, NY 11201

Code applies (1) 20% off first RTR Reserve rental order of $30 or more (pre-discount and pre-taxes) and/or (2) reduces the price of ONE (1) RTR Membership as follows: to (A) $99 (+tax & shipping) for 5 items limited subscription closet plan (1st mo. only), (B) $103 (+tax & shipping) for 5 items full subscription closet plan (1st mo. only), (C) $114 (+tax & shipping) for 10 items (1st mo. only), (D) $173 (+tax & shipping) for 15 items (1st. mo. only), or to (E) $198 (tax & shipping) for 20 items (1st mo. only). At the end of the 1 month promotional period, your membership will renew automatically each month at the then applicable membership price listed in your membership settings until cancelled (additional taxes and fees may also apply). Memberships can be paused or canceled at any time by visiting your membership settings. Code may only be used once. Valid only for new customers (additional taxes and fees may also apply). Cannot be applied to PRO, existing memberships, existing orders, or other items for sale and has no cash value. Cannot be combined with other offers. Enter code at checkout. Code must be redeemed by 1/1/27 @ 2:59AM EST. Codes that are auctioned, bartered, sold, obtained through unauthorized or illegitimate channels or not redeemed by the intended recipient may be void. Void where prohibited. Offer may be modified or cancelled at any time.

Frequently asked questions

What type of email is this?

A promotional email sent to existing Rent the Runway subscribers, featuring a limited-time seasonal discount on five hand-picked wardrobe pieces.

Why is editorial curation effective in this email?

Presenting five curated items reduces decision fatigue and positions Rent the Runway as a trusted guide rather than a generic marketplace, supporting faster conversion decisions.

Can this template be adapted for other brands?

Yes—the structure of seasonal curation + editorial positioning + limited-time discount applies to any subscription or rental service promoting seasonal collections to existing customers.

How does the limited-time code create urgency?

The GETDRESSED discount code creates FOMO and encourages immediate action from decision-fatigued shoppers at peak seasonal shopping intent.

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