Exclusive 100-fragrance flash sale at €100 each from Sephora targets fragrance enthusiasts and beauty shoppers. Campaign combines 'inédit' (exclusive) positioning with fixed-price psychological anchoring and limited-time urgency tactics. 100-item curated collection drives scarcity perception and accelerates inventory clearance at accessible luxury price point.
- 'Inédit' exclusive positioning
- €100 fixed-price anchoring
- 100-item scarcity selection