AJ14 "Gorge Green" Release Alert Email. Drives sneaker community engagement by teasing the upcoming Jordan AJ14 "Gorge Green" colorway alongside live Jordan Retro inventory. Leverages email-first notification signup with 50-point member incentive to convert browsers into subscribers. Targets sneaker collectors and basketball fans across men's, women's, and kids' categories, with dedicated sections for sale items and new releases.
- Notification signup incentive doubles engagement
- Loyalty point motivation converts non-members
- Cross-segment product merchandising