More templates

Jeans you'll reach for on repeat

Fall’s monochromatic moves

LAST CHANCE for Labor Day savings!

Just Saying: Still up to 40% off 💅

Frequently asked questions

What is a BOPIS promotional email?

BOPIS (buy-online-pickup-in-store) emails combine e-commerce convenience with immediate local fulfillment, typically paired with incentives like discounts or loyalty rewards to drive urgency.

How does this email combine multiple incentives?

It stacks three conversion drivers: same-day pickup (eliminates shipping wait), 20% discount on sale items, and 50 bonus loyalty points for new members—targeting both existing and new customer segments.

Why pair a discount with BOPIS instead of free shipping?

BOPIS already eliminates shipping friction; the discount incentivizes sale-item purchase while pickup drives in-store traffic and cross-sell opportunities.

Can other retailers use this email template format?

Yes. This BOPIS + sale discount + loyalty incentive structure scales to any retailer with local inventory, a rewards program, and same-day fulfillment capability.