Frequently asked questions

Why offer loyalty points instead of a direct discount?
It converts first-time browsers into registered members, enabling future marketing touchpoints and repeat purchases beyond this flash sale.
Why include women's and kids' jersey lines in the same email?
Broadens appeal to parents and gift-buyers while demonstrating inclusive range, reducing the need for separate segmented campaigns.
What's the strategic value of both online ordering and in-store pickup?
Apparel requires proper fit; in-store pickup accommodates fit-sensitive shoppers while serving online-first customers, reducing friction and abandonment.