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Frequently asked questions
- Why offer loyalty points instead of a direct discount?
- It converts first-time browsers into registered members, enabling future marketing touchpoints and repeat purchases beyond this flash sale.
- Why include women's and kids' jersey lines in the same email?
- Broadens appeal to parents and gift-buyers while demonstrating inclusive range, reducing the need for separate segmented campaigns.
- What's the strategic value of both online ordering and in-store pickup?
- Apparel requires proper fit; in-store pickup accommodates fit-sensitive shoppers while serving online-first customers, reducing friction and abandonment.





