Drives
back-to-school product discovery with new kids' footwear arrivals from the PUMA x Dora collection, featuring adventure-themed playground-ready shoes designed for active children. Targets young families and parents seeking quality, character-inspired children's footwear.
- Membership incentive: new registrations instantly earn 50 loyalty points, removing friction and encouraging account creation plus future repeat purchases
- Comprehensive navigation menu (Men, Women, Kids, Sale, Releases) enables cross-category browsing and maximizes customer lifetime value