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Frequently asked questions

What's the core offer structure?

Buy full-price footwear, get 50% off apparel in-store. New loyalty members instantly earn 50 bonus points upon signup. This bundled approach drives higher average order value and repeat visits.

Why combine a purchase discount with loyalty incentive?

The discount creates immediate purchase motivation while loyalty points reward drives long-term engagement. Dual incentives maximize both transaction size and customer lifetime value.

How does multi-category appeal strengthen the offer?

Spanning men's, women's, and kids' merchandise captures individual shoppers and family units. Customers buying for multiple people increase order value and cross-department spending.

What is the primary business goal?

Drive retail foot traffic, increase average order value through cross-category bundling, and acquire new loyalty members who become repeat customers.