Frequently asked questions

What type of email is this?
A product comeback or re-launch email designed for announcing the return of a previously discontinued or seasonal beauty product to existing customers.
Why use multiple emojis in the subject line?
Emojis (Yes!!!, 🤩) increase open rates in competitive beauty newsletters by adding visual emphasis and emotional energy that stands out in crowded inboxes.
Who is this email designed for?
Existing beauty customers and loyal fans who previously purchased or expressed interest in Motives products and may have missed the item when it was unavailable.
Can this template be reused for other products?
Yes, the high-energy, emoji-rich structure and nostalgia-driven approach works for any product comeback, seasonal return, or re-launch to loyal customer segments.