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A Limited Edition Riviera Polo in Sea Island Cotton

Limited edition Riviera Polo product launch email from luxury menswear brand Sunspel. Targets affluent minimalists with Sea Island cotton prestige and exclusivity messaging. Drives scarcity-based purchase urgency among high-end basics shoppers seeking investment-quality heritage-crafted menswear with material storytelling. Premium Sea Island cotton heritage focusLimited availability and exclusivity urgencyLuxury investment basics appeal

Brand
SUNSPEL
Language
en
Added
2026-05-07
Access
Free

Brand

SUNSPEL
brand

This template is displayed for design inspiration and research purposes only. All trademarks, logos, and content belong to SUNSPEL. Not affiliated with or endorsed by the original sender. Copyright policy

About this template

Limited edition Riviera Polo product launch email from luxury menswear brand Sunspel. Targets affluent minimalists with Sea Island cotton prestige and exclusivity messaging. Drives scarcity-based purchase urgency among high-end basics shoppers seeking investment-quality heritage-crafted menswear with material storytelling.
  • Premium Sea Island cotton heritage focus
  • Limited availability and exclusivity urgency
  • Luxury investment basics appeal

Preview

Celebrating 20 Years of Bond's Riviera Polo. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Get 10% off your first order with code WELCOME10 at checkout. Shop now

SUNSPEL
Men Women About Us
 
 

A Limited Edition Riviera Polo
in Sea Island Cotton

The Riviera Polo remains a defining piece of modern menswear. Refined for Daniel Craig’s debut as James Bond in Casino Royale, its clean lines and lightweight construction set a new standard for understated elegance.

To mark the anniversary of the film Casino Royale, we introduce a limited edition in our signature Sea Island cotton. Exceptionally soft with a natural lustre, this rare fibre elevates the Riviera Polo while maintaining its signature breathability and comfort. Finished in classic navy, it is a refined take on an enduring design.

SHOP NOW
 
 
 
SHOP NOW
 
 
 
 

Reimagined for Bond

The Riviera Polo traces its origins to 1955, when Peter Hill designed it for the warmth and ease of the French Riviera. Using an innovative warp-knit cotton mesh, he created a fabric that was light, breathable and distinct in feel.

In 2006, the style was updated for the film, Casino Royale, in collaboration with costume designer Lindy Hemming, shaping the modern silhouette seen today. Now, two decades on, this special edition in Sea Island cotton brings together Sunspel’s heritage of innovation with one of the finest fibres in the world.

DISCOVER
 
 
 

Our Sea Island Cotton Collection

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Underwear

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Sunspel, Cavendish House, Canal Street, Long Eaton, Nottingham, NG10 4HP, United Kingdom

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