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Use code 15WELCOME for 15% off your first order. Shop now

The Sunspel Luxury Icons

Since 1860, we’ve been making luxury essentials from the world’s highest-quality fabrics, including our iconic Classic T-shirt and Riviera Polo Shirt. We'd love to exclusively offer you 15% off your first order.

Enter the code 15WELCOME at checkout.*

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The Classic T-shirt

The ultimate luxury wardrobe essential – perfected since 1908 and still handmade in our Long Eaton factory using the highest quality extra-long-staple Supima cotton.

SHOP T-SHIRTS

The Riviera Polo Shirt

Designed in the 1950s and tailored for Daniel Craig’s James Bond, the Riviera Polo is the essence of refined style.

SHOP POLO-SHIRTS

“Sunspel, arguably, creates some of the best white T-shirts ever made. So it stands to reason that its polo shirts are just as good. It's James Bond's polo shirt brand, after all.”

― Esquire

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Sunspel, Cavendish House, Canal Street, Long Eaton, Nottingham, NG10 4HP, United Kingdom

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Frequently asked questions

What type of email is this?

A first-order welcome discount email designed to convert new customers by offering a personalized 15% savings incentive on their initial purchase.

What makes this email effective for driving conversions?

The combination of personalization by name, a prominent discount offer, premium brand-aligned typography, and mobile-responsive design work together to maximize engagement and encourage immediate purchases.

Can this template be adapted for other brands?

Yes, the structure can be reused for other premium fashion and lifestyle brands by adjusting brand colors, discount percentage, and personalization fields while keeping the conversion-focused layout.

Preview

The Sunspel Luxury Icons

The Classic T-shirt

The Riviera Polo Shirt

“Sunspel, arguably, creates some of the best white T-shirts ever made. So it stands to reason that its polo shirts are just as good. It's James Bond's polo shirt brand, after all.”

― Esquire

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