Preview

Get 10% off your first order with code WELCOME10 at checkout. Shop now

Welcome to Sunspel

Thank you for joining our mailing list. Since 1860, we’ve been making luxury everyday essentials from the world’s highest-quality materials. To welcome you we’d like to offer you 10% off your first purchase.

Enter the code WELCOME10 at the checkout*.

SHOP NOW

SHOP T-SHIRTS

SHOP POLO SHIRTS

Explore the collection

*Discount is only valid on your first order and can only be used on full priced items.

If you no longer wish to receive our emails, you can at any time.

For more information, read our Privacy Policy.

Sunspel, Cavendish House, Canal Street, Long Eaton, Nottingham, NG10 4HP, United Kingdom

Frequently asked questions

What type of email is this?

A welcome/onboarding email sent immediately after subscription to establish brand identity and encourage first purchase.

What makes this email effective for luxury fashion?

It pairs brand storytelling (heritage) with a concrete first-purchase incentive, balancing emotional brand connection and conversion motivation.

Can this template be reused for other brands?

Yes, the welcome + heritage + discount structure works across luxury fashion and lifestyle brands; customize the brand story and offer terms.

Preview

Welcome to Sunspel

More templates

Denim From $5? Are You Insane? 🤯

Hearty seafood stew with Le Creuset.

The Evolution of Comfort: The Ava Family Just Got an Edge.

It’s NEW ARRIVALS day! 🎉

Frequently asked questions