4th of July campaign from Sur La Table inviting customers to spark their celebration with
hands-on cooking classes at physical stores as pre-fireworks entertainment. Combines experiential class registration with retail shopping through free shipping promotion on $75+ orders.
- Experiential holiday marketing positioning classes as must-attend celebration value-add
- Omnichannel strategy linking email promotion directly to in-store physical experiences
- Promotional incentive (free shipping) drives retail conversion alongside class engagement