What makes the under-$20 price point effective in this promotional email?

It removes price barriers and creates clear value. The $75 shipping threshold then incentivizes shoppers to add more items, increasing basket size.

Who is the target audience for this email?

Budget-conscious shoppers, gift-hunters, and cooking enthusiasts seeking affordable quality kitchen products.

What promotional tactic does this email use to drive conversions?

It anchors on an affordable price point ($20) with a free shipping incentive ($75+) that encourages larger basket sizes while making individual items feel like guilt-free purchases.

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FREE SHIPPING ON ORDERS OVER $75*

New

Cooking Classes

Sale

Sur La Table Cast Aluminum Burger Mold, 3 in 1

Sur La Table XL Angled Silicone Basting Grill Brush

Sur La Table Ratchet Garlic & Ginger Chopper

Sur La Table Stainless Steel Mixing Bowl

JUST FOR YOU

Sur La Table Ratchet Mill ★ 4.8	Sur La Table Glass Storage Containers, 10-Piece Set ★ 4.1	Sur La Table Ratchet Mill ★ 4.8

Sur La Table Carbon Steel Wok ★ 4	Breville Smart Oven Air Fryer Pro ★ 4.7	Sur La Table Spice Measuring Spoons, Set of 6 ★ 4.7

UNLOCK $20 OFF* TEXT JOIN TO 23266

My Account

Recipes

Gift Cards

Find Your Nearest Store

FREE SHIPPING ON ORDERS OVER $75: Offer applies to ground shipping only for all orders placed on SurLaTable.com or through our catalog and with a merchandise total of $75 or more. Note: order subtotal must be $75 or more after any coupons or promotions are applied. Discount will automatically be applied at checkout. Valid for shipments bound to a single destination only within the continental United States. Gift cards, gift wrap, taxes, and prior purchases do not qualify toward the minimum purchase requirement, and offer cannot be applied to such items. Rush shipping and vendor shipping surcharges still apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. No adjustments to prior purchases.

$20 OFF YOUR ORDER OVER $100 FOR JOINING TEXTS: Present your code at time of purchase in store or enter code at checkout online to receive this discount. Excludes sale and clearance (items with prices ending in 9 and 6), gift cards, prior purchases and gift-wrap. One-time use only. Cannot be combined with any other offers or discounts. Not redeemable for cash. Valid online and in stores. No adjustments to prior purchases. Hard good and cooking class purchases over $75 qualify for free shipping, and free shipping will automatically be applied to qualifying purchases when using code. Valid for shipments bound to a single destination only within the continental United States. Rush shipping and vendor shipping surcharges still apply. Other restrictions may apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. *Brand Exclusions Apply.

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JUST FOR YOU

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