What type of promotion is this?

A bundle promotion using buy-2-get-1-free pricing to increase average order value while making customers perceive they're receiving free merchandise, a psychological driver that feels stronger than a percentage discount.

What makes this promotion effective?

It combines three conversion tactics: bundle pricing that reduces perceived per-unit cost, a $75 free shipping threshold that removes checkout friction, and multi-segment targeting (home cooks and gift shoppers) that widens relevance.

Why show multiple towel styles?

Displaying variety (flour sack and waffle weave) appeals to different kitchen tasks and usage preferences, making the bundle feel customizable and relevant rather than a generic one-size-fits-all offer.

What product categories could use this template?

Any consumable or giftable multi-unit product—linens, kitchen gadgets, pantry staples, home goods. The structure works best for items under $25-30 where buying 2-3 units feels reasonable rather than excessive.

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FREE SHIPPING ON ORDERS OVER $75*

Products

Cooking Classes

Sale

Sur La Table Essential Waffle-Weave Towels, Set of 2

Sur La Table All-Purpose Stripe Towels, Set of 3

Sur La Table Ribbed Kitchen Towels, Set of 2

Sur La Table Striped Kitchen Towels, Set of 3

JUST FOR YOU

Teens 5-Day Summer Series: Culinary World Tour ★ 5	Teens 5-Day Summer Series: The Pastry Showcase ★ 5	Le Creuset Signature Deep Round Dutch Oven, 6.5... ★ 5

Kids 5-Day Summer Series: World of Flavor ★ 4.5	Kids 5-Day Summer Series: Cook, Bake & Create ★ 4.7	Kids 5-Day Summer Series: Great Kids Bake Week

UNLOCK $20 OFF* TEXT JOIN TO 23266

My Account

Recipes

Gift Cards

Find Your Nearest Store

FREE SHIPPING ON ORDERS OVER $75: Offer applies to ground shipping only for all orders placed on SurLaTable.com or through our catalog and with a merchandise total of $75 or more. Note: order subtotal must be $75 or more after any coupons or promotions are applied. Discount will automatically be applied at checkout. Valid for shipments bound to a single destination only within the continental United States. Gift cards, gift wrap, taxes, and prior purchases do not qualify toward the minimum purchase requirement, and offer cannot be applied to such items. Rush shipping and vendor shipping surcharges still apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. No adjustments to prior purchases.

$20 OFF YOUR ORDER OVER $100 FOR JOINING TEXTS: Present your code at time of purchase in store or enter code at checkout online to receive this discount. Excludes sale and clearance (items with prices ending in 9 and 6), gift cards, prior purchases and gift-wrap. One-time use only. Cannot be combined with any other offers or discounts. Not redeemable for cash. Valid online and in stores. No adjustments to prior purchases. Hard good and cooking class purchases over $75 qualify for free shipping, and free shipping will automatically be applied to qualifying purchases when using code. Valid for shipments bound to a single destination only within the continental United States. Rush shipping and vendor shipping surcharges still apply. Other restrictions may apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam.

*Brand Exclusions Apply.

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