What's the target audience for this email?

Affluent home cooks and culinary enthusiasts seeking investment-quality kitchen cutlery from respected international brands.

What conversion tactics does it use?

Price transparency (sub-$100 positioning), scarcity messaging around Early Black Friday deadline, and bundling knives with premium accessories like teak carving boards to increase average order value.

Which premium brands are featured?

Shun, Global, and Zwilling—respected international cutlery brands positioned as investment-quality pieces for discerning home cooks.

How do accessories support the sales strategy?

Premium accessories like hand-carved teak carving boards bundle with the knives to increase average order value and create a compelling gift-ready offering.

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Cooking Classes

Early Black Friday

10 DAYS LEFT FOR FREE DELIVERY BY THANKSGIVING

FREE SHIPPING ON ORDERS OVER $75*

Viking’s Steakhouse Pakka Wood 6-Piece Steak Knife Set

Zwilling Steak Knives with Box, Set of 8

Zwilling Porterhouse 4-Piece Steak Knife Set

Sur La Table Reversible Teak Carving Board

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Le Creuset Buffet Casserole with Glass Lid, 3.5 qt.

Le Creuset Signature Deep Round Dutch Oven, 6.5 qt.

Sur la table Ratchet Mill

Sur la table Enameled Cast Iron Round Wide Dutch...

Sur La Table Enameled Cast Iron Skillet, 10"

Sur La Table Enameled Cast Iron Round Dutch Oven,...

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FREE SHIPPING ON ORDERS OVER $75: Offer applies to ground shipping only for all orders placed on SurLaTable.com or through our catalog and with a merchandise total of $75 or more. Note: order subtotal must be $75 or more after any coupons or promotions are applied. Discount will automatically be applied at checkout. Valid for shipments bound to a single destination only within the continental United States. Gift cards, gift wrap, taxes, and prior purchases do not qualify toward the minimum purchase requirement, and offer cannot be applied to such items. Rush shipping and vendor shipping surcharges still apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. No adjustments to prior purchases.

$20 OFF YOUR ORDER OVER $100 FOR JOINING TEXTS: Present your code at time of purchase in store or enter code at checkout online to receive this discount. Excludes sale and clearance (items with prices ending in 9 and 6), gift cards, prior purchases and gift-wrap. One-time use only. Cannot be combined with any other offers or discounts. Not redeemable for cash. Valid online and in stores. No adjustments to prior purchases. Hard good and cooking class purchases over $75 qualify for free shipping, and free shipping will automatically be applied to qualifying purchases when using code. Valid for shipments bound to a single destination only within the continental United States. Rush shipping and vendor shipping surcharges still apply. Other restrictions may apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam.

*Brand Exclusions Apply.

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