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FREE SHIPPING ON ORDERS OVER $75*

Products

Cooking Classes

Sale

Global Classic 5-Piece Magnetic Easel Knife Block Set

Shun Classic 6-Piece Slimline Knife Block Set

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Sur La Table Ratchet Mill ★ 4.8	Sur La Table Ratchet Mill ★ 4.8	Sur La Table Glass Storage Containers, 10-Piece Set ★ 4.1

Sur La Table Stainless Steel Bench Scraper ★ 4.9	Sur La Table Spice Measuring Spoons, Set of 6 ★ 4.7	Sur La Table Carbon Steel Wok ★ 4

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FREE SHIPPING ON ORDERS OVER $75: Offer applies to ground shipping only for all orders placed on SurLaTable.com or through our catalog and with a merchandise total of $75 or more. Note: order subtotal must be $75 or more after any coupons or promotions are applied. Discount will automatically be applied at checkout. Valid for shipments bound to a single destination only within the continental United States. Gift cards, gift wrap, taxes, and prior purchases do not qualify toward the minimum purchase requirement, and offer cannot be applied to such items. Rush shipping and vendor shipping surcharges still apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. No adjustments to prior purchases.

$20 OFF YOUR ORDER OVER $100 FOR JOINING TEXTS: Present your code at time of purchase in store or enter code at checkout online to receive this discount. Excludes sale and clearance (items with prices ending in 9 and 6), gift cards, prior purchases and gift-wrap. One-time use only. Cannot be combined with any other offers or discounts. Not redeemable for cash. Valid online and in stores. No adjustments to prior purchases. Hard good and cooking class purchases over $75 qualify for free shipping, and free shipping will automatically be applied to qualifying purchases when using code. Valid for shipments bound to a single destination only within the continental United States. Rush shipping and vendor shipping surcharges still apply. Other restrictions may apply. Additional shipping charges apply to AK, HI, Puerto Rico, U.S. Virgin Islands and Guam. *Brand Exclusions Apply.

Frequently asked questions

Why does the mystery messaging hook ('we're not very good at keeping secrets') work?

It creates curiosity and intrigue, encouraging opens while establishing playful brand voice. The teaser frames the promotion as a secret, amplifying perceived value.

How do the free shipping threshold and discount stack to drive conversions?

The $75+ threshold incentivizes higher order values while the 55% discount creates urgency. Together, they leverage both monetary incentive and psychological pressure from a time-limited offer.

What is the purpose of the multi-section navigation in this email?

It enables cross-selling by letting customers browse Products, Cooking Classes, and Sale sections, increasing likelihood of discovering items beyond the flash sale and raising average order value.

Who is this email template designed to convert?

It targets both home cooks attracted by savings and culinary professionals seeking discounted chef-approved tools, using urgency and mystery to overcome purchase hesitation.

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