Buckle Promotional Email Template — You Deserve a Reward

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The Buckle, Inc.
2407 W. 24th Street | Kearney, NE 68845 | 1.800.607.9788

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Buckle.com may offer additional merchandise selection not available in-store.

You have subscribed with Buckle.com as "matt@templ8.email" to receive periodic merchandise and promotional emails from the Buckle. This email was sent to you by Buckle. Please add Buckle@email.thebuckle.com to your address book to ensure delivery to your inbox (not bulk or junk folders).

2026

¹ Spend $1,000 January-December on qualifying purchases made with your Buckle Credit Card, minus returns, to upgrade to Premier+ status. To maintain this status, a customer must spend $1,000 January- December on the Buckle Credit Card. Spend amount excludes taxes and shipping. This rewards program is provided by Buckle and its terms may change at any time. For full Rewards Terms and Conditions, please see comenity.net/buckle.

² Buckle Reward Members earn 1 point for every $1 spent. Premier Cardholders, who are Buckle Rewards Members, earn 2 points for every $1 spent using Buckle Credit Card. Premier+ Cardholders, who are Buckle Rewards Members, earn 3 points for every $1 spent using Buckle Credit Card.

³ Limited to domestic ground shipping. Excludes prior purchases and tax. Offer is exclusive to Buckle Credit Card holders enrolled in the Buckle Rewards program. Premier Cardholders must spend $99+ on a Buckle Credit Card purchase to earn free domestic ground shipping on that purchase. Premier+ Cardholders will receive free domestic ground shipping on all Buckle Credit Card purchases.

⁴ Offer is available to all Buckle Rewards members.

⁵ Valid one time only. Excludes tax and shipping. The 10% off discount is only valid for new Cardholders who apply for and use a Buckle Credit Card. Discount cannot be applied to prior purchases.

Credit Card offers are subject to credit approval.
Buckle Credit Card Accounts are issued by Comenity Bank.

^**Buckle Rewards Members enrolled in the program, must spend $150+ to earn free domestic ground shipping on that purchase. Excludes prior purchases, tax, and shipping to Alaska or Hawaii.

Frequently asked questions

What type of email is this?

A loyalty program engagement email that serves dual purposes: promoting program enrollment and cross-selling a co-branded credit card to existing customers.

Why is a tiered rewards structure effective for this email?

Tiered systems create progression goals that motivate customers to increase purchase frequency and spending, making the incentives more compelling than flat-rate programs.

What makes combining rewards and credit card promotion effective here?

It targets warm-audience existing customers with two complementary financial incentives, increasing likelihood of both loyalty program adoption and credit card applications.

Can other retailers reuse this template?

Yes, any retailer with a loyalty program and co-branded credit card can adapt this email structure for customer engagement and card acquisition.

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