Wellness market heads for $10 trillion by 2030 as health becomes ‘the new luxury' (2 minute read)
Wellness is becoming a core driver of spending and identity. Growth is strongest in areas tied to prevention and physical environments, including wellness real estate at 15.8% CAGR, traditional and complementary medicine at 10.8%, mental wellness at 10.1%, and thermal and mineral springs at 10%. Per-capita wellness spending shows a large regional gap, led by North America at $6,029 versus $471 in Asia and $339 in the Middle East and North Africa.
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Cashing In on Cute (4 minute read)
Research shows that political conservatives are more likely than liberals to prefer and buy products with childlike cute features such as rounded faces and large eyes. They are drawn to this aesthetic because they associate it with innocence and bodily purity, a core moral value tied to conservative ideology. The effect appears across countries, product types, and even search behavior. It disappears when the product conflicts with purity values. This suggests visual design aligns with moral beliefs and can be used strategically to reach different audiences.
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Build an ICP so specific your message gets reply (16 minute read)
Most B2B outbound fails because traditional ICPs only describe who to target, not why someone would care right now. So messages feel generic and get ignored. The Pressure Profile maps 4 layers of urgency, including organizational pressure, role specific tension, behavioral triggers, and emotional reality. The same buyer may ignore outreach one month and respond later because their internal pressure changed, not their firmographics. This article provides three structured prompts that help identify real buying moments and tailored messaging.
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Treat LinkedIn like an ecosystem (6 minute read)
Slate's LinkedIn strategy treats the platform as an interconnected system built to expand brand presence within defined ICP accounts. Instead of focusing on follower growth for the company page, the team increases visibility through employees and external voices. B2B social is framed as change management inside target organizations, requiring messaging that validates both daily pain points and strategic investment. Performance is evaluated through shares, post-level follower growth, and engagement from qualified buyers that later surfaces in sales conversations.
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Claude Code for GTM Teams (10 minute read)
This guide contains 30+ prompt-driven use cases across sales, marketing, customer success, and product. It includes lead identification, competitive ad analysis, renewal risk scoring, QBR generation, and sprint planning.
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Stop Guessing What Content to Create: Practical templates for mapping what to build and why (3 minute read)
Content planning starts by mapping specific buyer questions by persona and funnel stage, not by brainstorming content ideas. Start with a structured audit of existing assets to find coverage gaps and performance trends across personas, stages, and topics. AI can speed up this process by delivering an ~80% first-pass classification in minutes. Next, build a persona-by-stage matrix to identify missing awareness, consideration, and decision assets before generating new content. This article includes a link to the full set of content templates.
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How Quarterzip Hacked the AI Interface (3 minute read)
Quarterzip gained traction by replacing the typical text prompt interface with an AI that watches a user's screen and guides actions in real time. It built the product around screen sharing, which most companies already allow, so it avoids long SDK installs and enterprise approval cycles and delivers value on day one. The picture-in-picture assistant follows users across tools, which shifts onboarding from single app tours to continuous workflow guidance. It already runs hundreds of AI-powered onboarding sessions each day for clients such as Apollo and Grab without requiring code changes. Its visible in-window branding turns every onboarding session into free distribution and creates a built in growth loop.
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We Analyzed 62 Billion Views to Understand YouTube Virality in 2026 (4 minute read)
YouTube virality is driven more by emotion and watch time than by information or structure. Negative sentiment titles generated about 20% higher median views, while titles around 30 characters earned nearly 60% more views than titles over 70 characters. Videos that included numbers saw about 11% fewer views, and thumbnails that contained text averaged 19% fewer views. Longer videos performed better overall, with median views rising from about 43K under 15 minutes to about 55K for videos over 60 minutes, though the strongest range under an hour was 15 to 25 minutes. Niche choice matters, but execution and timing still outweigh category differences.
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