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Welcome to TLDR! Before we get into what to expect, one quick thing: 1) Reply 'OK' to this email. (You can skip this step if you're signing up an RSS reader, Google Group, or Slack Group). 2) If this email is in the spam or promotions folder make sure to move it to your primary inbox. Here's how to do it: For Gmail on your phone: Hit the 3 dots at top right corner, click "Move to" then "Primary." For Gmail on your computer: Back out of this email then drag and drop this email into the "Primary" tab near the top left of your screen. For Apple mail users: Tap on our email address at the top of this email (next to "From:" on mobile) and click "Add to VIPs." For everyone else: Please follow these instructions. 3) When you're done with steps 1 and 2, click the button below to finalize your signup! |
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Frequently asked questions
- What type of email is this?
- A double opt-in confirmation email that verifies subscriber identity while guiding users through inbox placement steps to prevent the newsletter from reaching spam.
- Why include inbox setup instructions in a confirmation email?
- Step-by-step whitelist or folder-move guidance helps new subscribers actively manage newsletter delivery, improving inbox placement rates and engagement.
- Can this template be reused for other newsletters?
- Yes. The double opt-in structure and inbox setup framework work for any subscription confirmation flow, though specific instructions should reflect each brand's delivery address.
- What makes this design effective?
- It balances legal compliance (double opt-in verification) with deliverability best practices (inbox setup), reducing unsubscribes and spam folder issues.