What type of promotional email is this?

A circular-economy promotional email that encourages purchases of authenticated pre-owned designer apparel by appealing to eco-conscious consumers with sustainability benefits and pricing advantages.

Why is authentication emphasized?

Authentication builds trust in the pre-owned luxury market by guaranteeing genuine designer items, addressing buyer concerns about counterfeits and differentiating the offer.

What audience does this email target?

Environmentally-aware shoppers interested in designer fashion who value sustainability and cost savings, positioning pre-owned pieces as an ethical alternative to new purchases.

Can this template be adapted for other brands?

Yes, any fashion brand with pre-owned inventory and authentication capabilities can use this circular-economy approach. The sustainability-plus-value messaging works across luxury and mid-market segments.

Preview

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TOMMY TRADE IN

Turn Your Wardrobe Into Rewards

Start trade in

TOMMY TRADE IN

Turn Your Wardrobe Into Rewards

Start trade in

Trade in your eligible pre-loved pieces for a Tommy Hilfiger gift card, and we’ll add 10% on top of your items’ estimated value.

Here's How

1. Register your pre-loved clothes, bags and shoes from almost any brand.

2. Ship your items for free.

3. Receive a Tommy gift card for eligible items in as little as three weeks.

Start your trade in now

The Fall Sale

Enjoy Up to 30% Off Online*

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The Fall Sale

Enjoy Up to 30% Off Online*

Women

Men

Kids

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*Up to 30% off is valid online from 15.10.2026 till 01.11.2026 at tommy.com.
*Up to 50% off is valid from 08.10.2026 till 01.11.2026 at Tommy Hilfiger stores.
*Up to 50% off outlet price is valid from 14.10.2026 till 01.11.2026 at Tommy Hilfiger Outlet. Applies to sale items while stock lasts. Offer cannot be combined with other promo codes. Offer is not valid on prior purchases. Void where prohibited or restricted by law.

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