What type of email is this?

A loyalty/promotional email that rewards repeat customers with exclusive member-only discounts, using urgency to drive immediate purchases.

What makes this email design effective?

It combines three drivers: member exclusivity, clear discount incentive (25% off), and time-limited offer, reducing friction for high-value repeat customers.

Who should use this template?

Fashion and retail brands with loyalty programs seeking to maximize repeat purchases from their best customers through tiered rewards.

Can this design be reused?

Yes—swap the discount percentage, product focus, or validity dates while keeping the exclusivity + discount + urgency framework intact.

Preview

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Starts Now

May 21- 25

Women

Men

Kids

Days Packed With Member Perks

Members get 25% off* when spending €75 or more. Plus, a chance to win the ultimate LFC experience, until May 25.

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MEMBERS EXCLUSIVE

25% Off*

Online and in-store

Get 25% off when spending €75 or more. Use code TH25 online or show this email in store.

Men

Women

Kids

MEMBERS EXCLUSIVE

Win the Ultimate LFC Experience

Win a once-in-a-lifetime Liverpool FC matchday experience with VIP hospitality for two, including flights and hotel.

Enter now

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*Limited time offer for Tommy Hilfiger Members only. Spend €75 or more and receive 25% off your purchase. Offer valid 21.05.2026 through 25.05.2026 at Tommy Hilfiger stores and online, and 18.05.2026 through 31.05.2026 only at Tommy Hilfiger outlets. Offer valid on full price items only. Offer cannot be combined with other offers. Offer is not valid on prior purchases. Exclusions may apply, see online or in store for details. Available while stock lasts. Exceptions may apply under your local laws.

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Preview

Days Packed With Member Perks

25% Off*

25% Off*

Win the Ultimate LFC Experience

Win the Ultimate LFC Experience

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