What type of email is this?

A seasonal collection launch email that doubles as a promotional campaign, introducing new urban-inspired pieces while positioning fashion as integral to metropolitan lifestyle rather than standalone products.

What makes the emotional positioning effective?

The 'back to the city' messaging taps into seasonal nostalgia while connecting fashion purchases to a desirable lifestyle, creating higher purchase intent than standard product announcements.

Can this template be reused?

Yes—the urban lifestyle framing and seasonal refresh narrative adapt well across multiple seasons and collections, especially when targeting city-centered audience segments.

Who is the ideal recipient?

Fashion-forward shoppers living in or aspirating to urban environments who actively seek wardrobe updates and identify with contemporary metropolitan culture.

Preview

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BACK TO THE CITY

New Arrivals

Shop men

Shop women

Crisp takes on light jackets and prep-inspired layers to see you through between-seasons and beyond.

New Season Favorites

STYLE IT WITH

The Tribeca Trainer

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Shop women

The Summer Sale

Extra 20% off all sale items*

Use code EXTRA20 when spending €80 or more on sale items.

Women

Men

Kids

The Summer Sale

Extra 20% off all sale items*

Use code EXTRA20 when spending €80 or more on sale items.

Women

Men

Kids

Customer Care
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Consumer ID: 17600831261672

*Extra 20% off all items on sale is valid from 29.07.2026 till 10.08.2026 when spending 80€ or more using the code EXTRA20 online and in-store.
*Extra 20% off is valid from 30.07.2026 till 10.08.2026 at Tommy Hilfiger outlets.
Applies to sale items while stock lasts. Offer cannot be combined with other promo codes. Offer is not valid on prior purchases. Void where prohibited or restricted by law.