Frequently asked questions

What type of email is this?
A reengagement email that brings dormant customers back by offering a discount in exchange for style preference data.
Why pair preference collection with a discount incentive?
The discount removes participation friction while preference data enables future personalization, creating mutual value that drives both engagement metrics and actionable customer intelligence.
Who should receive this email?
Existing customers showing signs of inactivity—those who haven't purchased or engaged in 60+ days but retain brand familiarity.