Frequently asked questions

What's the primary goal of this email?
To drive employee action on dormant Health Savings Accounts by combining market data ($159 billion statistic) with education on tax-efficient healthcare spending strategies.
Who is the target audience?
Employees with untapped or dormant HSA balances, particularly high-value account holders, as part of mid-year or year-end benefits optimization campaigns.
Why does this design use statistics?
Market statistics like the $159 billion figure create both urgency and credibility, motivating dormant account holders to take action and optimize their benefits.
What benefit programs could use a similar approach?
The strategy of combining compelling statistics, education, and targeted messaging can be adapted for other underutilized benefits programs with dormant balances.