Frequently asked questions

Why pair price and account eligibility in one promotional email?
HSA/FSA holders often avoid wellness purchases due to eligibility uncertainty. Pairing verified coverage with an affordable price point removes decision friction and encourages spending.
When is this email most effective?
Peak effectiveness occurs during open enrollment (October–November), in January with fresh benefit years, or mid-year when account balances are high before annual deadlines.
How does a product list format support the promotional goal?
A curated list encourages browsing across multiple categories and price points, increasing engagement and order value compared to single-product promotions.
Can this email template be reused across product categories?
Yes. The curated-list-under-price-point format works for any benefits-restricted category or account type (FSA, HSA, MSA), making it highly adaptable.