Plantar fasciitis is the leading cause of heel pain in adults. The plantar fascia, a band of connective tissue running along the bottom of your foot, develops micro tears under repeated stress, often from footwear that fails to support the arch, control pronation, or absorb impact.

Left unmanaged, it compounds. Altered gait leads to compensatory knee, hip, and lower back strain. Chronic cases can involve heel spur formation, Achilles tendinopathy, and persistent plantar heel pain that significantly limits mobility.

The most effective intervention is structural. For most patients, that means the right footwear is a core part of the treatment plan, not an accessory to it.