What makes this email particularly effective for driving conversions?

Multiple urgency layers: hard midnight deadline, scarcity messaging ('most gone at midnight'), specific partner discounts (up to $1,400 off iRESTORE, 70% off BILLY), and 100+ products on sale create compounded pressure for immediate purchase.

Who is the target audience for this email?

HSA account holders seeking tax-advantaged ways to spend their Health Savings Account balance on eligible health and wellness products before the deadline.

What limits this email's reusability?

The email is tied to a specific midnight deadline and Memorial Day seasonal context, requiring significant customization of dates, partner brands, discount amounts, and scarcity messaging for other flash sale campaigns.

Why does this email emphasize HSA eligibility?

HSA account holders face deadline pressures and tax advantages that create urgency to make qualifying purchases, making them particularly receptive to time-limited health and wellness product sales.

Truemed Promotional Email Template — Ends tonight: Your HSA…

Preview

iRESTORE up to $1,400 off, BILLY 70% off & 100+ more. Most gone at midnight. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Memorial Day is here, and most of these deals are gone by tomorrow morning. Every brand below is HSA/FSA eligible through Truemed for qualified customers. Stack your savings: pay the sales price with pre-tax HSA/FSA dollars before the discounts disappear at midnight.

Shop 100+ Deals Before Midnight →

Last call!

This is the last call on Memorial Day pricing. The 10 brands below are all fresh picks the kickoff didn't cover.

Apollo Neuro

$125 off the Apollo wearable + SmartVibes with code MD125. Flash sale — only live 5/25 to 5/26. Stack the discount with pre-tax HSA/FSA dollars.

Shop Apollo →

Pulsetto

$350 off the Pulsetto vagus nerve stimulator — 62% off. Ends 5/27, stacked with pre-tax HSA/FSA dollars.

Shop Pulsetto →

iRESTORE

Up to $1,400 off the Elite Bundle, $900 off the Elite Device, $400 off the Illumina Face Mask. Ends tonight (extended one day to 5/26). Deepest LED therapy discount of the year, stacked with pre-tax HSA/FSA dollars.

Shop iRESTORE →

Metagenics

15% off $60, 20% off $120, 25% off $180 with code MEMDAY. Ends tonight — practitioner-grade supplement pricing, stacked with pre-tax HSA/FSA dollars.

Shop Metagenics →

BILLY Footwear

Select styles 70% off — ends tonight. Adaptive zippered footwear at the year's deepest discount, layered with pre-tax HSA/FSA on top of the sale price.

Shop BILLY →

Helix Sleep

25% off sitewide. Helix mattresses are personalized to your sleep style — stacked with pre-tax HSA/FSA dollars through 5/31.

Shop Helix →

Major Fitness

$200 off the B52PRO power rack — limited stock. Home gym equipment that pays back in years, stacked with pre-tax HSA/FSA dollars.

Shop Major Fitness →

Secretlab

Up to $129 off select Secretlab chairs. The WFH ergonomic seat your back has been asking for — stacked with pre-tax HSA/FSA dollars.

Shop Secretlab →

SaunaBox

Up to $300 off sitewide + free gifts on portable infrared saunas. Recovery and contrast therapy through 5/29, layered with pre-tax HSA/FSA dollars.

Shop SaunaBox →

BOROUX

15% off sitewide + free shipping on orders $60+. Clean-water filtration systems and bottles, stacked with pre-tax HSA/FSA dollars through 6/5.

Shop BOROUX →

See All 100+ Memorial Day Deals →

Have questions?

We have answers.

Contact support@truemed.com

Invest in your health.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

The content of Truemed emails are intended for informational and educational purposes only, and should not be considered medical advice. It is not a substitute for professional medical care, diagnosis, or treatment.

We curate featured partners that share our commitment to true medicine. When you buy through Truemed links, we may earn a commission.

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