Truemed Announcement Email Template — Introducing the Peloto…

Preview

The Peloton Tread Flex, folded upright with a class on screen.

The New Peloton Tread Flex

Movable, foldable, and ultra-quiet. Made to fit wherever you move. Equipped with wheels and casters, it folds up to just 37.8" deep and rolls away in seconds.

Peloton Tread Flex is HSA/FSA eligible for qualified customers*. Pay with pre-tax HSA/FSA funds if you qualify.

Shop Tread Flex

Designed for endless ways to move.

The Peloton Tread Flex unfolded, side view.

Room to run

59" of running space

Close-up of the Peloton Tread Flex belt.

Ultra-quiet

Runs at 70 dB

Front view of the Peloton Tread Flex screen and console.

IQ Pace targets

Adapts over time

Whether you're training for a marathon or just looking to get stronger, Peloton makes it easier to build a well-rounded routine.

Qualified customers may save about 30% on eligible purchases by paying with pre-tax HSA/FSA funds. All-Access Membership not included.

How It Works

1. Add items to your cart
Browse Peloton Tread Flex here.

2. Complete a health survey at checkout
Answer a few questions about your health history. An independent licensed clinician will review your responses.

3. Complete your purchase
Pay directly with your HSA/FSA card at checkout, or pay with a regular card and seek reimbursement afterward.

4. Receive your Letter of Medical Necessity
If you qualify, the clinician issues an LMN confirming your purchase as a qualified medical expense.

The funds are already there. Now they have somewhere to go.

Shop Tread Flex

Invest in your health.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. Peloton All-Access Membership required to access all Peloton content and applicable features on your Peloton hardware. A single All-Access Membership provides access to Peloton content on one of each type of Peloton hardware (e.g., one Peloton Bike or Bike+, and one Peloton Tread or Tread+) per household, learn more at onepeloton.com/membership-terms.

The content of Truemed emails are intended for informational and educational purposes only, and should not be considered medical advice. It is not a substitute for professional medical care, diagnosis, or treatment.

We curate featured partners that share our commitment to true medicine. When you buy through Truemed links, we may earn a commission.

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Frequently asked questions

What type of email is this?

A product launch that combines product innovation (foldable design, connected fitness platform) with financial accessibility (HSA/FSA eligibility and flexible payment options) to appeal to multiple buyer segments.

What makes this email's strategy effective?

It addresses two distinct value drivers—the product itself and how to afford it—removing both the space and cost barriers that home fitness buyers face.

What audience is this targeting?

Home fitness enthusiasts seeking compact, space-saving equipment and health-conscious consumers interested in using pre-tax health savings accounts to reduce out-of-pocket costs.

Can this template be adapted for other products?

Yes, this structure works for any premium product eligible for HSA/FSA, but the positioning should align with products that qualify under health savings account rules.

Preview

The New Peloton Tread Flex

Designed for endless ways to move.

How It Works

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