What type of email is this?

Educational promotional email for HR/benefits teams connecting World Mental Health Day awareness with HSA/FSA-eligible mental wellness services.

What makes this design effective?

Combines seasonal awareness (World Mental Health Day) with financial benefits (HSA/FSA tax advantages), removing cost barriers to mental health access for employees.

Who is the intended audience?

Employees seeking mental health services and HR/benefits teams conducting wellness initiatives or managing open enrollment campaigns.

Can this template be reused?

Yes, the structure linking awareness dates to HSA/FSA benefits adapts well to other wellness services, health observances, or year-round wellness campaigns.

Truemed Promotional Email Template — World Mental Health Day…

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Therapy, Calm, and tools that may be HSA/FSA eligible. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Man resting on the grass wearing a Pulsetto device. Your HSA/FSA may cover mental health support.

Today is World Mental Health Day. Your HSA/FSA isn't only for your body.

Therapy may qualify as a medical expense. And for qualified customers, apps like Calm and tools designed to help manage stress and sleep may be HSA/FSA eligible.

Explore Mental Health

Why It Matters Now

October is when the days get shorter and the calendar gets fuller. Less daylight on either end of the workday, more on the list.

Most of us already budget for the physical side. The gym, the checkup, the new running shoes. The mental side tends to get whatever is left over.

It doesn't have to. The pre-tax money you already set aside may be able to go there too.

What May Qualify

Therapy. Sessions with a licensed therapist, counselor, or psychiatrist may qualify as a medical expense. Plenty of people pay for it out of pocket without checking whether their HSA/FSA may cover it.

Apps and tools. A Calm subscription. A device you wear for ten minutes at the end of the day. These may qualify with a Letter of Medical Necessity (LMN) when an independent licensed practitioner determines they are medically necessary.

Eligibility comes down to whether the purchase treats, mitigates, or prevents a diagnosed condition, and whether an independent licensed practitioner documents that connection.

Shop Mental Health

Four Places To Start

Person holding a phone with the Calm app open

Calm: the #1 app for sleep, meditation, and relaxation

Meditations, Sleep Stories, music, breathing exercises, bilateral audio and more to help you stress less and sleep better. For qualified customers, a Calm subscription may be reimbursable with HSA/FSA funds.

Explore Calm →

Woman resting in bed wearing the Pulsetto FIT

Pulsetto: A Few Minutes On The Vagus Nerve

A neck-worn device that gently stimulates the vagus nerve, paired with an app of short guided sessions. Designed to help you shift into a calmer state, whether that is a lunch break or lights out.

Shop Pulsetto →

Man relaxing outdoors with a Sensate device and headphones

Sensate: Sound And Vibration To Wind Down

A pebble that rests on your chest and pairs gentle vibration with soundscapes from its app. Sessions can be as short as ten minutes, designed to help ease the stress response.

Shop Sensate →

Woman journaling while wearing TouchPoints

TouchPoint: Stress Support You Can Wear

Two small wearables that deliver gentle, alternating vibrations on either side of the body. Designed to help you manage everyday stress in the moment, at your desk, on a commute, or before a big meeting.

Shop TouchPoint →

BLOG OF THE WEEK

Is Therapy HSA Eligible? Here's What to Know

What therapy can cost, how to pay with pre-tax dollars, and where apps like Calm fit in.

Have questions?

We have answers.

Contact support@truemed.com

Invest in your health.

*Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures

The content of Truemed emails are intended for informational and educational purposes only, and should not be considered medical advice. It is not a substitute for professional medical care, diagnosis, or treatment.

We curate featured partners that share our commitment to true medicine. When you buy through Truemed links, we may earn a commission.

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