UNIQLO AIRism summer collection email featuring innovative cooling technology tops designed for superior warm-weather comfort and breathability across all customer segments (women, men, kids, baby).
- Positioning: versatile summer wardrobe essential—layer under existing outfits or wear as standalone pieces for daily warmth management
- Technology: proprietary breathable fabric engineered specifically for hot-weather moisture management, lightweight feel, and extended all-day wear comfort
- Campaign goal: drive seasonal wardrobe refresh and encourage family-wide cross-demographic shopping during peak summer season
