Urban Outfitters Promotional Email Template — ICYMI: 30% Off…

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SHOP WOMENS SWEATERS

SHOP MENS SWEATSHIRTS

SHOP WOMENS JACKETS

SHOP MENS JACKETS

SHOP WOMENS TOPS

SHOP MENS GRAPHIC TEES

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Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information.

To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use.

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UrbanOutfitters.com
4010 Rose Lane
Augusta, GA 30907

© 2026 UrbanOutfitters.com. All Rights Reserved.

Frequently asked questions

What does ICYMI mean and why use it for this email?

ICYMI stands for 'In Case You Missed It'—urgency messaging that re-engages customers who overlooked a previous promotion. It works for cart recovery and lapsed-customer reactivation.

Can this template be reused for other products or discounts?

Yes. The ICYMI + discount + specific-product structure adapts to any category or percentage. Effective for seasonal flash sales, brand-specific promos, or recovery campaigns.

Who should receive this email?

Lapsed customers, cart abandoners, previous BDG purchasers, or price-conscious shoppers in Urban Outfitters' database.

What makes this design effective?

Combines a trusted product (BDG jeans) + specific discount (30%) + urgency framing (ICYMI/flash sale) to lower decision friction and drive immediate clicks.

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