What type of email is this?

An ICYMI (In-Case-You-Missed-It) re-engagement email designed to reactivate repeat customers with time-sensitive seasonal product updates.

What makes this email effective for conversions?

It combines scarcity messaging (limited availability, new arrivals) with relevant seasonal products to create urgency and encourage immediate purchases from existing customers.

Who is the target audience?

Repeat customers at Urban Outfitters who have previously engaged with the brand and are likely responsive to seasonal product announcements.

Can this template be reused?

Yes, the ICYMI re-engagement structure and scarcity/new-arrivals messaging can be adapted for other seasonal campaigns and product launches throughout the year.

Urban Outfitters Promotional Email Template — ICYMI: Fall fa…

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Buy one OFU item, get 50% off an OFU item of equal or lesser value. Items must be purchased in increments of 2 to qualify. Offer valid in stores and online. Discount taken off lowest priced item(s). Discount will be reflected at checkout. Offer valid in stores and online. Cannot be combined with other offers or applied to previous purchases. Exclusions apply. Urbanoutfitters.com reserves the right to end or modify promotional prices at any time. Offer expires on 9/1/2026 at 7 AM ET.

Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information.

To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use.

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