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Frequently asked questions

What makes the 3+ item minimum effective for driving order value?

The requirement encourages customers to bundle complementary products across categories, creating higher transaction values while the percentage discount makes the offer feel valuable.

What customer segment should receive this email?

Engaged, repeat customers with purchase history. This email is most effective when sent to active segments incentivizing them to increase order size, rather than for new customer acquisition.

Can the threshold be adjusted for different segments?

Yes. Higher-value customers may respond to a 2+ item threshold, while lower-engagement segments might need a lower barrier. The 30% discount can also be tiered (e.g., 20% for 2 items, 30% for 3+).