More templates

Up to 30% Off All Andrew Lessman 🎊

15% Off Your Entire Purchase!

Are your next progressives covered?

Lengthen your growth phase (and shorten fall-out)

Frequently asked questions

What is a haul-style email format?

A haul-style email showcases multiple product arrivals in one message, organized by category with high-impact imagery. This format maximizes browsing engagement and encourages impulse purchases by presenting diverse options rather than focusing on a single product.

How do multiple CTAs improve conversions?

Multiple shop-now calls-to-action throughout the email allow customers to purchase immediately when discovering an appealing product, reducing friction between discovery and purchase completion.

When should you send this type of email?

This template is ideal for seasonal launches, weekly new-in announcements, and collection debuts when you have sufficient product variety organized across multiple categories to maintain customer engagement.