Urban Outfitters Promotional Email Template — On everyone’s…

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20% off a future purchase when you submit 5+ reviews per season

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Free Standard shipping for qualifying orders applies to orders shipped to the US only. Taxes and Gift Cards do not count towards the Free Shipping total. Please note, some oversized items may require an additional shipping charge. See our Shipping and Return Policies for more information.

To qualify for receipt of a 20% off coupon towards your next purchase, you must submit at least five (5) reviews between the first and last date of a calendar quarter (6/1-8/31; 9/1-11/30; 12/1-2/28; 3/1-5/31). The review must be submitted on www.UrbanOutfitters.com (the “Website”), must include the statement disclosing your participation in the incentive program, and must be related to a product available for purchase on the Website. If you have successfully submitted at least five (5) qualifying reviews within that time period, you will receive one (1) 20% off coupon in the first month of the subsequent calendar quarter, via the email address provided at the time of review submission. Qualifying products for review include all items sold through the Website. All reviews must comply with and are subject to the Customer Ratings and Reviews Terms and Conditions, Review Guidelines, Privacy Policy, and Terms of Use.

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UrbanOutfitters.com
4010 Rose Lane
Augusta, GA 30907

© 2026 UrbanOutfitters.com. All Rights Reserved.

Frequently asked questions

What is the primary strategy of this email template?

It uses social proof ('on everyone's wishlist') combined with FOMO-driven language to create urgency around trending bestsellers, encouraging immediate purchase decisions.

When is this email most effective?

During seasonal campaigns, new collection launches, or inventory-clearing sales when highlighting trending items and customer demand can drive conversions.

What makes the 'on everyone's wishlist' angle effective?

It leverages social proof and fear of missing out by showing what popular items other customers are saving, triggering desire to join the trend.

Can this template be reused for other e-commerce brands?

Yes, the wishlist social-proof and FOMO approach works for any retailer with trending products, though it's most effective when the brand has actual wishlist data to showcase.

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