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Frequently asked questions
- What is a tiered discount email and how does it work?
- A tiered discount email offers increasing discounts based on order value (e.g., 20% off $150+, 25% off $200+, 30% off $300+), encouraging customers to spend more to unlock better discounts while providing flexibility in purchase amount.
- How do product category links improve promotional email performance?
- Category links reduce friction by organizing products and showing customers exactly where to find qualifying items, making it more likely they'll add enough to reach their target discount tier.
- Who should receive tiered discount promotional emails?
- Existing customers with loyalty program history respond best to tiered discounts, as the structure rewards repeat purchases and feels like recognition of their customer value.
- What exclusions are typically noted in tiered discount offers?
- Most tiered discount emails exclude certain items (sale merchandise, specific brands, non-discountable categories) to preserve margins and ensure clear terms of the offer.