What type of email is this?

A data-collection incentive email from a loyalty program that motivates members to share birthday information by offering exclusive rewards and benefits.

What conversion strategy does it use?

It offers immediate tangible benefits (bonus gems and discount codes) in exchange for updating birthday information, enabling personalized future offers.

Who is the ideal audience for this template?

Existing members of a loyalty program who haven't yet shared birthday data but are already engaged enough to receive member communications.

Can this template be reused across brands?

Yes—any loyalty program can adapt it by substituting their own reward currency (points, miles, credits) for gems and adjusting the incentive tier.

Preview

Matt, You have 0 Gems.

Enjoy Unlimited Cleaning and Inspection

A woman poses, showcasing a variety of beautiful Gold Jewelry - Earrings, Bracelets, and Necklace.

We Want to Celebrate You

VAULT REWARDS EXCLUSIVE BONUS

Get 25 Bonus Gems

when you add your birthday to your account.

PLUS GET

$100 OFF*

your purchase of $300 or more.

Coupon to be used during your birthday month.

How to Unlock Birthday Benefits:

Sign in to your Vault Rewards account.

Head to your dashboard.

Enter your birthday.

Claim your special offer.

SIGN IN & COLLECT YOUR GEMS

My Vault Rewards Account | Benefits | FAQs

VAULT REWARDS - SHOP, EARN, & ENJOY. JARED JEWELERS, KAY JEWELERS, ZALES.

Vault Rewards by Jared^® Terms and Conditions

* Members who provide their birthday month and day prior to the 1st day of

their birthday month will receive $100 off a purchase of $300 or more, excluding tax and shipping, valid during the Member's birthday month. Members who initially provide birthday information after the 1st day of their birthday month, will not receive this offer until their birthday month the following calendar year. Offer cannot be combined with any other offers or discounts. Offer cannot be redeemed on clearance, closeouts, loose diamonds and gemstones, James Allen, John Hardy, Pesavento, Tacori, Baume & Mercier, Frederique, Breitling, Bremont,Longines, Michael M., Michele, TAG Heuer, TAG Connected, Oris, Rado, Shinola, Now & Forever^®, Adore^®, and Lab-Created Diamonds by KAY solitaire rings, From this Moment solitaire rings, Armani Exchange, Bulova Frank Sinatra, Bulova Marc Anthony, Bulova American Girl and Bulova Archive Series, Casio, Coach, Fossil,Hamilton, Moby Fox, Hugo Boss, Mido, Movado, Movado Bold, Skagen Tissot, and select JBW and Timex watches, smartwatches, watchbands, PDPaola, Le Vian^® events, Diamond Events, special events, specially priced merchandise offers, personalized jewelry, previously owned merchandise, ear piercing merchandise, gift cards, extended service plans, repairs, charity items, purchases made with trade-ins, and previous purchases. Offer cannot be redeemed for cash or used as payment on layaway or credit accounts. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. One redemption per customer per year. Offer is not transferable and will not be re-issued if lost, stolen or destroyed or with return/refund of merchandise. Offer valid in-store at Jared, Jared Vault, Kay, Kay Outlet, Zales, or Zales Outletlocations or online at Jared.com, Kay.com, Zales.com, Kayoutlet.com, or Zalesoutlet.com.

Gems reset to zero every January 1st.

This email was sent for promotional and marketing purposes. If you no longer wish to receive these emails, unsubscribe using the link below.

This email was sent by:
Jared Jewelers - 375 Ghent Rd., Akron, Ohio 44333

© 2000-2026 Sterling Jewelers Inc. dba Jared Jewelers